Cellar Trends to distribute Uisce Beatha Irish whiskey
14 April, 2014
ROK Drinks has signed a multi-year agreement with UK distributor Cellar Trends for the distribution of Uisce Beatha Real Irish Whiskey with immediate effect.
Aquavit: Water of Life
12 December, 2013
Aquavit is Scandinavian flavoured vodka or a Nordic version of gin. Christian Davis explores his roots
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
